A Christmas without Santa

a christmas without santa

lane crawford, the paragon of fashion luxury retailer, has continued to enchant, amuse and captivate guests in an eccentric shopping journey through exquisitely curated space. for their 2015 christmas campaign, we were invited to bring a sprinkle of joie de vivre to the retail environment. inspired by the film “the year without a santa claus”, the project follows the narrative where santa felt under-appreciated and decided to take a break. for once, the reindeers filled in and take in charge of delivering gifts.

the 5m x 5m interior space becomes the stage of santa’s intensive workshop, where hundreds of “golden portals” are stored - each portal is a gateway to one country. toys and presents are sorted by countries and then sent to the portal for delivery. the ready-to-deliver presents disappeared into the portal and shrink to miniature size, teleporting to each country.

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_{work experience: laab
scope of work: lead designer}

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